After a record-breaking week for J. Cole and his latest album KOD, especially at the major streaming services, musical maniacs went psycho following the Friday debut of one of the most-anticipated albums of 2018. Republic’s Post Malone shattered first-day numbers once more with his Beerbongs & Bentleys set, which now holds Spotify's record for opening-day streams both globally (78,744,748 plays) and in the U.S. (47,930,039 plays). Its grip on the U.S. lists at both Spotify and Apple Music was particularly intense, with the whole set (18 tracks in total) rushing into the top 20, led by opening cut “Paranoid” at both services. With a new chart-topper on both Apple Music (“Rich & Sad”) and Spotify’s Global and U.S. lists (“Better Now”), expect this album to have legs in the marketplace for some time. Interestingly, it was two collaborations on the set that scored the highest peaks on the sales side, with significant iTunes action for the Nicki Minaj-assisted “Ball For Me” (#2) and, peaking one notch lower, the G-Eazy and YG-assisted “Same Bitches” (#3). Expected to have a strong entry at #1 on next week’s Billboard 200 list, Malone can certainly afford a whole line of Bentleys now. (Images courtesy of Republic Records)
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