Some might say that it is the most ambitious crossover event in history: in the infinity war that is the music business, Celine Dion and the movie Deadpool 2 have teamed up for one very unlikely hit that went viral within hours. “Ashes”, the first single to be released from the soundtrack to the upcoming film, reached #8 on iTunes in the U.S. and charted in more than 80 territories worldwide at the service, one of Dion’s best debuts to date in the digital era. However, it was a music video for the cut, especially its comedic moments, that really made the difference as far as its global reach. After spending a considerable amount of time at the top of YouTube’s Trending chart, it recently passed a huge 15 million views in under a week, which can only grow as the film’s opening approaches. Spotify action for the song has been solid (1.728 million plays since Thursday), with entries at #31 and #33 on the Global and U.S. Viral charts, respectively. It also has a handful of Apple Music lists adding to its total there, like Breaking Pop and Easy Hits. Airtime for the song and its clip has also driven “Ashes” over 14,000 tags on Shazam, a number that’s also likely to increase steadily. Remember, you can’t spell smashes without ashes. (Images courtesy of Columbia Records)
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