It’s no surprise that K-Bahn/RCA’s Backstreet Boys know how to sing a hit with heart: since the mid-90’s, the group’s charted around the world with such pop classics as “Quit Playing Games (With My Heart)”, “I’ll Never Break Your Heart” and “Shape Of My Heart”. Now, they add one more to the collection with “Don’t Go Breaking My Heart”, a potent pop song that leads their forthcoming studio release. (Sorry to break your heart, but it’s not a hot Elton John and Kiki Dee remake.) Last Thursday, both the single dropped and its video premiered, with “Don’t” soaring to the top of the all-genre iTunes chart here in the U.S. and in 28 other countries, one of their biggest debuts of the digital era. Nearly a week later, the hit still ranks somewhere in the top 200 in nearly 50 countries, experiencing a solid hold worldwide. As mentioned earlier, its music video, which performed nicely on YouTube’s Trending chart, just cleared ten million views at the service. It’s also in the top ten on Spotify’s U.S. (#6) and Global (#10) Viral charts, scoring over two million streams since its debut. “Don’t” also has a great debut on Shazam’s Future Hits (#14) and main U.S. (#94) lists, owing a significant portion of its 49,000 tags to solid multi-format airplay here. Just when you think they’ve fallen off the radar, Backstreet’s definitely back, alright. (Images courtesy of K-Bahn, LLC and RCA Records)
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