From the mountains of Wyoming to those musical mountains we call the worldwide charts, there was a flurry of activity for ye over the weekend, the current album by G.O.O.D. Music/Def Jam rapper Kanye West. Though his outspoken political views outweighed the (lack of) chart support for a pair of one-off singles in April, West’s album returns his music to the forefront in a big way, especially at the major streaming platforms. In fact, at one point, all seven cuts had a lock on the top seven positions on both Apple Music and Spotify’s U.S. lists, with “Yikes” in the lead at the former and “All Mine” topping the latter. It’s an intriguing release in the streaming era, as many artists have opted for albums that are longer in length, which can potentially generate a larger stream total for a new set week-to-week and overall. Still, West and his seven cuts for this album and the other new releases that he’s executive producing, including labelmate Pusha T’s Daytona and the debut album from he and Kid Cudi’s duo Kids See Ghosts, may start a new trend in the business if deemed a success. At this point, 89 million plays on Spotify, a chart-topping run on iTunes in 66 territories and a probable #1 debut on next week’s Billboard 200 survey is encouraging for the project. It’s how the West was (number) one. (Images courtesy of G.O.O.D. Music/Def Jam Records)
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