RCA Nashville singer Kane Brown keeps winning over the country crowd with his base of passionate fans, as well as a growing string of hits. In fact, even when Brown releases a song about losing, he’s still very much winning. “Lose It”, the single from his next full-length album out in November, quickly reached #1 on iTunes in the U.S. last Thursday. Brown’s new chart-topper arrives just a few weeks after his updated version of “Never Be The Same”, sung with Syco/Epic star Camila Cabello, topped the same list. “Lose” is also going for the win at Spotify, as it debuts at #21 and #28 on the U.S. and Global Viral charts, respectively, with 1.28 million plays since its first day of availability. Brown’s total is aided by a mix of New Music Friday playlisting in the U.S. and Canada and prominent genre-based lists like Hot Country, which is likely to ensure consistent growth for the track at the service. The 24-year-old is also one of a handful of country acts to place two songs on the urban-dominated all-genre chart at Apple Music, “Heaven” at #82 and “Lose” at #144. As it continues to surge at YouTube, where an audio-only video just passed a million views, and Shazam, where it just crossed 5,200 tags, don’t “Lose” out on this future hit. (Images courtesy of RCA Records)
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