Topping off another successful album era, KIDinaKORNER’s Imagine Dragons are still firing up the marketplace with “Whatever It Takes”, the third single from 2017’s Evolve. At 256 million streams on Spotify, 6.5 million tags on Shazam and a top ten rank on iTunes, the cut is one of the stronger Alternative crossovers of 2018 to date. Meanwhile, those mythical musical creatures are taking to the sky once more, but they’re joined by a friend for the ride: “Born To Be Yours” finds the band collaborating with Ultra DJ/producer Kygo for the first time. Given its #2 peak on iTunes in the U.S. and its top ten rankings in 76 countries globally, the single was certainly born to be a big hit. Of course, that’s just one platform: the track is now at #5 and #7 on Spotify’s U.S. and Global Viral charts, respectively, sporting 7.3 million streams since Friday. On Apple Music, “Born” is still in the lower rungs of the top 200, giving the group two songs (“Takes” being the other) on the all-genre list. At Shazam, the track is now well past 42,000 tags with little radio play in the U.S., while a lyric video for the song stands at four million views on YouTube as of Wednesday night. No need to use your imagination: these men are winging towards a winner. (Images courtesy of KIDinaKORNER, Interscope and Ultra Records, LLC)
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