We enjoy an honest hit with a deep lyric, and Island star Demi Lovato certainly keeps it real with a new one called “Sober”. Released as a surprise stand-alone single last Thursday, the track flew to #1 on iTunes in the U.S. and over 30 countries globally. (The song is now at #3.) At Apple Music, the single slides just outside of the top 70 to #71 on the all-genre list, and places in the top 100 in over two dozen countries, a slower start than that of her giant collaboration “Solo” with Atlantic’s Clean Bandit, which ranks in the top ten alone in more than 30 countries around the world at the service. Still, two times the Lovato on the charts is a welcome sight. The lyric video for “Sober” is now well over six million views on YouTube in under a week, as a video from the first live performance of the song, now uploaded to Lovato’s official channel, is flying up quickly. Of course, Spotify is in on the action too: as of the most recent update, the song cleared 5.5 million streams, as it hits #5 and #8 on the U.S. and Global Viral lists, respectively. With little radio play, “Sober” is also on the rise at Shazam, as it tops 10,000 tags. Though it looks as if the track won’t be the lead single off her next studio album, it’s still an important and personal piece. (Images courtesy of Safehouse, Hollywood and Island Records / YouTube: Demi Lovato)
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