If you love a hit collaboration, then you may just love “I Love It”, the latest single from Def Jam’s Kanye West and Warner Bros.’s Lil Pump, and its memorable music video. At nearly 67 million views on YouTube in under a week, the Viral clip, as wacky as it may be, has a lot of people watching, which is generating massive action in the sales and streaming world. It is currently at #5 on iTunes in the U.S., one of nearly three dozen countries where the song has hit the top five, while it also lands on the all-genre list in 78 of them. While those numbers are good, the streaming statistics for “Love” are even more lovable. At Spotify, the reactive collaboration is leading both the Global and U.S. lists, picking up 4.86 million plays worldwide on Tuesday for an updated total of 18.62 million plays since its release. After a solid run at the top of Apple Music’s U.S. list, “Love” falls to #2 on the latest update, though it’s still ahead on the Global Top 100. On both services, the single was aided by a number of larger New Music Friday and rap playlists. A lot of people have also been tagging the song: it enters at #61 on Shazam’s U.S. chart with over 77,000 tags globally. How much “Love” will this song find in the future? In short, more than a Lil. (Images courtesy of Getting Out Our Dreams II, LLC and Def Jam Records / YouTube: @LilPump)
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