Love can be many things… soft as an easy chair, or fresh as the morning air, or even people on digital services enjoying the first cut off the soundtrack to a highly-anticipated film. Of course, it’s the new version of an old tale, A Star Is Born, which opens this Friday. Stars Bradley Cooper and Lady Gaga are still topping the all-genre list at iTunes here in the U.S. with their duet “Shallow”, which is out-selling the #2 song by a 2-to-1 margin. In fact, there was a second version of the song in the top 100 at one point several days ago, as it continues to reach a broad audience. In total, the tune charted in 84 countries at the service, reaching the top ten in 69 and the top spot in 38. For comparison’s sake, Lady Gaga’s last song to be released, a piano version of “Joanne (Where Do You Think You’re Goin’?)” in January, reached the all-genre chart in 85 countries, but landed top ten and #1 peaks in much lower amounts. On Spotify, the track is closing in on 7.1 million streams in under a week, as the two performers appear on the covers of Fresh & Chill and multiple New Music Friday lists. “Shallow” has also received more than 96,500 tags on Shazam and its video has been viewed over 11.5 million times on YouTube, with a lot of data expected at both platforms this weekend upon the film’s debut. It’s sure born to be a big hit. (Images courtesy of Interscope Records and Warner Bros. Pictures)
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